Sign & Facade Program

The Sign and Facade Program was established to provide technical and financial assistance to Downtown businesses making external improvements. This program matches private money, up to a third of the project's cost or $10,000 for facades and two-thirds or $3,000 for signs, with Federal funding through the City's Community Development Block Grant (CDBG). In doing so, the City seeks to promote local merchants and enhance the physical appearance of the Central Business District. 

Interested? Read this PowerPoint Presentation(PDF) to learn more!

Eligibility Requirements

Who is Eligible?

Anyone within the Downtown Eligible Area (pictured below) or fronting Waverly Street between the Natick Town Line and Winter Street who either owns a commercial property or owns a business and has been granted permission for the work from his landlord.

New DFI Jurisdiction Map (002)

What Improvements Qualify?

Examples of exterior improvements that are eligible under this program include:

  • Accessibility improvements, such as ramps
  • Exterior signs
  • Awnings
  • Lighting energy conservation for windows and doors
  • Painting
  • Correction of Code

Program funds may not be used for improvements to the interior of the business or to sidewalks or public walkways. For more details, see the diagram below.

Building Facade Diagram


Interested in applying to or learning more about the program?